This white paper concerns the use of storytelling to improve employee engagement in large organisations. It reflects briefly on the business case for employee engagement; sets out a narrative perspective on engagement; the advantages and limitations of strategic narratives as engagement tools; and introduces the concept of a mediating narrative as the keystone to creating meaningful engagement in large organisations. Finally, the paper considers how senior leaders, middle managers and internal communications teams can utilise the concept of mediating narratives to create an engaged and flourishing organisation.

To download a copy of the white paper, click below.