The science of storytelling

What is it?

An insightful, thought provoking and fun half day workshop that explores the science and theory of effective business storytelling.

Who is it designed for?

Communications and HR teams who are interested in exploring the thinking behind business storytelling and want a conversation about how it could be utilised most effectively within their business.

Why should you be interested?

You want to use storytelling in your organisation and you want a deeper understanding of the science that sits behind the approach as well as the opportunity to discuss the practical challenges of making it work.

How do we make it work?

A mixture of presentation, discussion and interactive exercises to explore the science of storytelling, what makes a great story and why storytelling is such an important capability in businesses.

The aim of the session is to give people new insights into how storytelling works; to ground these in the psychology of decision making, influence and behaviour; and to prompt a conversation within the team about how the ideas could be applied in their work.