Why is that man sat on an elephant?

by Matt Grimshaw
November 14, 2013

Our logo of a man sat on an elephant represents a metaphor for how our brains work. This animation explains the metaphor and the concept of having two operating systems in our brain – a slow brain (rational rider) and a fast brain (emotional elephant). We think storytelling is a critical communication tool in business because it speaks to both our slow and our fast brain – our rider and our elephant.

If you’d like to find out more about our perspective on storytelling in business you can read our white paper on ‘storytelling and the engaged organisation‘.

Also, if you’re interested in the two books we refer to in the animation you can find them here: